Most Wyoming employer establishments are small. In 2023, Wyoming had 23,865 employer establishments. 90.8% of those establishments had fewer than 20 employees. The SBA counts 81,924 small businesses and puts their share at 65.2% of employment, the second highest among the states and DC. Owners here usually are the marketing department, so a site has to run without constant attention.
Wyoming's 3,352 professional, scientific and technical services establishments outnumber its 2,674 retail trade establishments. Retail customers often travel long distances, and many visitors arrive from other states, so an online catalog, clear directions and a fast mobile site carry more weight than in denser places.
Wyoming had an estimated 588,753 residents in July 2025, and the resident population rose 2.1% from the 2020 base. That adds up to a small, slowly expanding home market where growth usually depends on reaching people outside it.