Shopify and eCommerce
Shopify and eCommerce Development
Dfeelings designs and builds Shopify stores for businesses selling in Saudi Arabia, the UAE, Oman, the wider Gulf, Jordan and the United States. Most stores start from a Shopify theme that we configure and customize around the catalog. Where a theme is not enough, we build a headless storefront in Next.js and keep Shopify for products, checkout and orders.
Each store is planned in Arabic and English where the market needs it, has search and AI visibility built into its structure, and is connected to the systems your business already runs. We work remotely from Amman, Jordan.
Who this service is for
New stores
Brands opening their first store on Shopify that want it set up properly from the start.
Stores that have outgrown their setup
Merchants already on Shopify whose theme, apps or page speed now limit what they can sell or change.
Arabic and English sellers
Businesses that need right to left layouts and two language versions that each read naturally.
Cross border sellers
Retailers selling to several countries, for example from the Gulf to the United States, who need separate markets, currencies and shipping rules.
Connected operations
Teams that need Shopify linked to an ERP, inventory, shipping, accounting or CRM system.
Why a theme and a product upload are not enough
Opening a basic Shopify store is quick. A store that sells, gets found and runs without daily manual work needs more planning.
The problems we see often are pages slowed down by stacked apps, duplicate product URLs that split search signals, Arabic pages that are machine translated or break in right to left layouts, payment and tax settings never confirmed for the market, and orders and stock copied by hand between systems. Each one is a build or configuration decision, and it is usually easier to get right before launch than to repair afterwards.
Shopify store development and theme customization
Many stores are well served by a carefully chosen Shopify theme that is configured and customized rather than rebuilt from nothing. We start from your catalog and the way your customers buy, then shape the theme around them.
Store setup
Products, variants, collections, navigation, shipping zones, taxes, payment providers, customer notifications and staff permissions, set up for each market you sell in.
Theme customization
Sections and templates adjusted or built in Liquid, the Shopify theme language, so pages fit your products and brand without extra apps for layout.
Arabic and English storefronts
Right to left layouts checked template by template, translations managed in the Shopify language settings, and Arabic copy written for Arabic readers when content is part of the scope.
Migration to Shopify
Products, customers and, where the source platform allows it, past orders moved from WooCommerce, Salla, Zid, Magento or a custom platform, with every old URL redirected to its new address.
App review
Each app is chosen for a clear job. We check what it loads on the storefront and remove apps that repeat features the theme or Shopify already provides.
Product pages and checkout
Product pages, filters, cart and the checkout settings your Shopify plan allows, arranged for buyers on mobile, with clear contact options by phone, WhatsApp and email.
Next.js and headless Shopify
A headless store keeps Shopify as the commerce engine for products, inventory, checkout and orders, and replaces the theme with a custom storefront. We build these storefronts in Next.js, the framework we also use for our own bilingual website.
We recommend headless only when the business case is clear. For many stores a customized theme is the better choice, and we will tell you so.
How it works
The Next.js storefront reads products and collections through the Shopify Storefront API, renders pages on the server so search engines and AI crawlers receive the full content in the HTML, and sends the customer to Shopify checkout to pay.
When it is worth it
Brands with a lot of editorial content, stores that share one front end with a corporate site, complex Arabic and English routing, or layout and speed requirements a theme cannot meet.
What it adds
More build and maintenance work than a theme, a separate hosting bill, and replacements for apps that only work inside Shopify themes. Your editors may also need a content management system alongside Shopify.
eCommerce SEO and GEO for Shopify stores
Search and AI visibility are planned into the store structure from the start, not added after launch. For a Shopify store that covers:
Canonical product links
Internal links point to the canonical product URL, not the duplicate collection paths some themes generate.
Useful collection pages
Each collection has its own introductory copy, and filters are set up so they do not create large numbers of thin indexable URLs.
Accurate structured data
Product structured data matches the visible price, availability and variants, with no invented ratings.
Two languages, two sets of search terms
Arabic and English pages are linked with reciprocal hreflang, and each has titles and descriptions written for the terms people search in that language.
Readable product facts
Product facts are stated plainly in the HTML, so Google and AI assistants such as ChatGPT can read and compare them.
Page speed
Image sizes, app scripts and theme code are reviewed so each page loads only what it needs.
Shopify API integrations
Shopify exposes store data through the Admin API, the Storefront API and webhooks. We use them to connect the store with the systems around it, through custom apps installed on your own store.
ERP and inventory
Stock, prices and product data kept in step with an ERP or warehouse system, with one agreed source of truth for each field.
Shipping and fulfillment
Orders passed to carriers or fulfillment partners, and tracking numbers returned to the order and to the customer.
Accounting and invoicing
Orders and refunds sent to your accounting software. In Saudi Arabia, the eInvoicing app or integration is chosen with your accountant to match your ZATCA obligations.
CRM and marketing tools
Customers and orders synced to your CRM or email platform, with marketing consent carried across.
Customer messaging
Order and delivery updates sent through the WhatsApp Business API, once your account and message templates are approved.
Workflow automation
Order routing, stock alerts, abandoned cart reminders and scheduled reports, built as automated workflows with a person approving sensitive steps. Our AI automation page explains how these workflows are built.
Shopify maintenance and optimization
After launch, the team that built the store can look after it on an agreed monthly scope or for individual changes.
Safe theme updates
Fixes and updates are made on an unpublished copy of the theme and published after your review.
Speed reviews
Apps and scripts are reviewed regularly to keep pages fast.
New pages and campaigns
Landing pages, collections and seasonal campaign pages added as you need them.
Tracking checks
Search Console, analytics and conversion tracking checked so reports stay reliable.
Integration monitoring
Integrations and webhooks monitored, with failures reported to you and fixed.
Search and AI visibility
Improvements planned from the store's own search and sales data.
Markets we build Shopify stores for
Each market changes the payment, tax, language and shipping setup of a store. We deliver these projects remotely from Amman. Jordan is on UTC+3, the same time as Riyadh and one hour behind the UAE and Oman.
Saudi Arabia
Saudi shoppers expect stores that work in Arabic first and accept local payment methods. Shopify Payments does not operate in Saudi Arabia, so mada and STC Pay run through an external payment gateway connected to the store, and buy now, pay later options such as Tabby and Tamara are added through their apps or the gateway. ZATCA eInvoicing on Shopify needs an external compliance app. If Salla or Zid suits your business better, we will say so; our guide compares the three platforms.
The UAE and Dubai
UAE stores usually sell to a mixed Arabic and English audience, and often to other Gulf countries too. We set up both storefronts, currencies and shipping zones for each market you sell to, and confirm with your finance team how VAT is shown and charged.
Oman
For stores selling in Oman, we plan Arabic and English content, local delivery zones and the payment options your gateway supports in Oman, and confirm VAT display with your accountant before launch.
Jordan
Jordan is where our team is based. We plan Arabic first storefronts for local buyers and configure the payment gateway and delivery options your business uses.
The United States
For US businesses we build theme stores and Next.js storefronts, plan the store for buyers who search in English, and configure the tax settings Shopify provides once a tax professional has confirmed your obligations.
Security, access and customer data
A store handles customer data and payments, so access and data flows are agreed in writing before any build starts.
Your store, your accounts
The Shopify store, domain, apps and payment accounts are opened in your business name. We work through staff access you grant, limited to what the work needs, and you can remove it at any time.
Card details stay in checkout
We design stores so card details are entered only in Shopify checkout or your payment provider's own page. Our custom code does not handle card numbers.
Limited API permissions
Custom apps request only the API permissions an integration needs, and access tokens are kept out of theme code and shared documents.
Verified webhooks
Integrations we build are designed to check the Shopify webhook signature before processing any data.
Customer data and consent
Customer data moves only to systems you approve, and marketing consent is carried across. Your legal adviser confirms your obligations under the data protection laws of the countries you sell in. We do not give legal advice.
Changes you can review and undo
Theme changes are prepared on an unpublished copy and published after review, so the previous version can be restored if needed.
Costs billed by Shopify and other providers
Your Shopify plan, paid themes and apps, payment processing fees and any hosting for a headless storefront are billed to you directly by Shopify and the relevant providers, separately from Dfeelings fees. Each proposal lists which of these your store will need.
What we do not promise
Results we cannot promise
We do not promise rankings, AI citations, sales or conversion rates. They depend on your products, prices and competition, and on systems that search engines and AI platforms control.
Written scope first
Fees and timelines are given only in a written proposal, after the scope is agreed.
No tax or legal advice
We do not give tax, legal or payment compliance advice. We configure the settings your advisers confirm.
How a Shopify project runs
Discovery
We agree the catalog, markets, languages, integrations and the measures that define success.
You receive: A written scope and proposal
Store architecture
We choose between a theme and a headless storefront, and plan collections, URLs, apps and data flows.
You receive: A store architecture and integration plan
Design
Page designs that start with mobile, prepared in each language the store sells in.
You receive: Approved designs for the key templates
Build and integration
We configure the store, customize the theme or build the storefront, and connect integrations on a development store or an unpublished theme.
You receive: A working store ready for your review
Testing and launch
Test orders, payments, taxes, both languages, redirects and tracking are checked before the store goes live.
You receive: A completed launch checklist
Support and improvement
We monitor the store, fix issues and improve it within the agreed scope.
You receive: Reports on the measures agreed at discovery
Shopify development: frequently asked questions
How much does it cost to build a Shopify store?
It depends on the number of products and templates, whether you need a theme or a headless storefront, how many languages and markets the store sells in, the content and migration work, and the integrations. We send a written proposal after a short brief. Shopify plans, apps, themes and payment fees are billed separately by Shopify and those providers.
How long does a Shopify build take?
A configured theme store takes less time than a custom theme or a headless storefront, and migration and integrations add time to any build. The proposal gives a timeline for your scope once discovery is complete.
Should a Saudi business choose Shopify, Salla or Zid?
Salla and Zid are Saudi platforms with local payment methods and ZATCA tools built in or close to it, which suits many merchants selling mainly inside Saudi Arabia. Shopify suits brands that need deeper customization, a larger app ecosystem or sales in several countries, and it needs external apps and gateways for some Saudi requirements. Our comparison guide sets out the tradeoffs.
Can a Shopify store work properly in Arabic?
Yes, with the right setup. Shopify supports Arabic through its language settings and the Translate & Adapt app, and right to left display depends on the theme. We check every template in both directions and, when content is in scope, write the Arabic for Arabic readers instead of machine translating it.
Do we need a headless Shopify store?
Many stores do not. Headless makes sense when a theme cannot meet your content, layout or speed needs, or when the store must share a front end with another site. It adds build, hosting and maintenance work, so we compare both options for your case before recommending one.
Can you take over or migrate an existing store?
Yes. We first review the current theme, apps, data and search performance, then either improve the existing store or migrate it, with redirects from the old URLs to the new ones.
Who owns the store?
Your business owns the Shopify store and its accounts, which are opened in your name. How custom theme and storefront code is handed over is set out in the written proposal.
Start here
Plan your Shopify store
Tell us what you sell, where you sell it and which systems the store must connect to. We reply with the next step and, once the scope is clear, a written proposal before any commitment.
- Built for businesses in Saudi Arabia and Jordan
- Arabic and English, measured separately
- A written proposal before any commitment
Prefer to talk first?