GEO audit

AI Visibility Audit (GEO Audit)

A Dfeelings AI visibility audit, also called a GEO audit, records how your business currently appears when buyers ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot about what you sell — in Arabic and English, for Saudi Arabia, Jordan or both. It pairs a dated prompt test with an entity, technical and content review of your priority pages, and ends in a prioritized list of fixes. It is the first step of every Dfeelings GEO engagement.

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Who the audit is for

  • Companies selling to Saudi Arabia or Jordan whose buyers research providers before making contact
  • Marketing and growth teams who want to know what AI assistants currently say about their brand and competitors
  • Businesses with Arabic and English websites that need to know whether each language is understood on its own terms
  • Teams that already invest in SEO and want to see whether that work carries into AI-generated answers

The problem it answers

Most businesses do not know whether AI search systems mention them, describe them correctly or cite their website — or which competitors and third-party sites are cited instead. Without a dated record of that, GEO work has no starting point and no way to show what changed. The audit creates that record and connects each gap to a cause you can fix: unclear entity information, pages AI systems cannot read, answers buried in long copy, or missing corroborating sources.

What the audit covers

The audit applies the first three stages of the Dfeelings GEO Framework and sets the baseline for the last one.

Prompt and query landscape

The questions your buyers ask, written from real search data and buyer research, grouped by service and intent, in Arabic and English, for each market in scope.

AI visibility baseline

Each prompt tested in the agreed AI engines, recording whether your brand is mentioned, whether your own pages are linked, and which domains are cited instead.

Entity review

Whether your name, services, markets, people and contact details are stated consistently on the website, in structured data and on external profiles, in both languages.

Technical review

Crawlability and indexing, content present in the server-rendered HTML, canonical and hreflang tags between Arabic and English pages, and structured data that matches the visible content.

Content and answer review

Whether priority pages state what the business does and where in their opening lines, answer buyer questions directly and separate claims from evidence.

Cited-source gaps

Which third-party sites AI answers rely on for your topics, and where accurate references to your business are missing.

What each prompt test records

The baseline uses the same dimensions as every later re-test, so results stay comparable:

  • Prompt, country and language
  • AI engine tested
  • Brand mention (yes or no)
  • Linked citation to your own website
  • Cited domains, including competitors
  • Prominence, where it can be observed consistently
  • Date tested
Read the full AI visibility measurement method

What you receive

  • The documented prompt set, so the same questions can be re-tested later
  • A dated AI visibility baseline per engine, market and language
  • A competitor and cited-source map for your topics
  • An entity fact sheet and a list of consistency corrections
  • A technical findings list covering indexing, rendering, hreflang and structured data
  • A prioritized fix plan that links each finding to the page or profile it affects

How the audit runs

  1. Scope

    Agree the services, markets, languages, competitors and AI engines in scope, and the priority pages to review.

  2. Prompt set

    Build the prompt set from Search Console data, keyword research and the questions your sales team hears.

  3. Baseline test

    Run the prompts in each engine, country and language and record the results with the test date.

  4. Site and entity review

    Review the priority pages, structured data and external profiles against what the tests show.

  5. Fix plan

    Deliver the findings with a prioritized plan, and agree what to re-test and when.

See the seven-stage Dfeelings GEO Framework

Free website check vs. the full audit

The free Dfeelings website audit tool checks a single URL automatically for on-page SEO, answer-ready structure, structured data, AI-crawler access and sitemap signals. It is a useful first look, but it does not test AI engines, compare competitors or review your entity across the web. The AI visibility audit does all three, by hand, for the markets and languages you sell in.

Run the free website audit tool

Saudi Arabia and Jordan, in Arabic and English

For Saudi-facing businesses the prompt set reflects Saudi terminology and bilingual buyer research, and Saudi Arabia is recorded as its own country in every test. Dfeelings serves Saudi Arabia remotely from Amman.

GEO for businesses targeting Saudi Arabia

For Jordanian businesses the audit checks whether AI answers place the business in the right country and city, and whether a company that also sells to the Gulf states its served markets clearly.

GEO for businesses in Jordan

What the audit does not promise

  • It does not guarantee that any AI system will mention or cite your business afterwards; those systems choose their own sources.
  • AI answers vary by day, account, location and model version, so results are dated observations, not fixed positions.
  • It reports Google Search Console and analytics data separately from AI test results and does not merge them into one score.

AI visibility audit: frequently asked questions

What is a GEO audit?

A GEO audit is a structured review of how a business appears in AI-generated answers and why. It records brand mentions, linked citations and cited domains for a documented set of buyer prompts, and reviews the entity, technical and content factors that affect them.

How is an AI visibility audit different from an SEO audit?

An SEO audit checks how pages perform in traditional search results. An AI visibility audit adds tests in AI engines such as ChatGPT, Google AI Overviews and Perplexity, and checks entity consistency and cited sources. The technical SEO review is part of it, because AI systems rely on pages that can be crawled and indexed.

Which AI engines are tested?

The engines are agreed during scoping. They typically include ChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot, alongside Google Search.

Can the audit cover Arabic and English separately?

Yes. Arabic and English prompts are tested separately, and Arabic pages are reviewed as their own pages rather than as translations of the English ones.

What happens after the audit?

The fix plan can be implemented by your team or by Dfeelings as a GEO engagement. Either way, the same prompt set is re-tested on an agreed schedule so changes can be compared with the baseline.

Request an AI visibility audit

Tell us your services, markets and languages, and we will scope the prompt set and engines with you.

Request a GEO audit