Dfeelings Research

Original GEO and AI Search Research for Saudi Arabia and Jordan

Dfeelings Research is the research programme of Dfeelings, a GEO and SEO agency serving Saudi Arabia and Jordan. It studies how AI assistants such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot answer buyer questions in Arabic and English, and which businesses and sources they cite. The method and every study protocol are published before any data is collected.

Status: no findings have been published yet. The studies below are at protocol stage; each will publish its data, method and limitations together.

Research method

Prompt design

Prompts are written from real buyer questions, grouped by service and intent, and written natively in Arabic and English. The full list is published with each study.

Engines and controls

Each run records the engine, the product surface, whether the user was signed in, the location setting and the date, because each of these can change the answer.

Repetition

Every prompt is run several times on separate days. Results are reported as rates across runs, never as a single answer.

Coding

Each answer is coded for brand mention, linked citation, recommendation and cited domains using a written coding guide; a second reviewer checks a sample.

Publication

Each study publishes its author, dates, sample size, method, findings, limitations, data tables, a downloadable dataset where possible, a citation format and an update history.

What every published study will include

  • Author and dates of fieldwork
  • Sample size and sample design
  • The full prompt list
  • Method and coding guide
  • Findings with data tables
  • Limitations
  • A downloadable dataset where licensing allows
  • A citation format and update history

Studies in preparation

State of GEO in Jordan 2027

Protocol published, fieldwork not started

Research question
Which businesses and sources do AI assistants name and cite when people in Jordan ask for service providers, in Arabic and in English?
Sample design
Planned: about 120 buyer prompts across 8 service categories, asked in Arabic and English on 5 engines, each run 3 times on separate days from Jordan.
Markets
Jordan
Languages
Arabic, English
Engines
Google AI Overviews, ChatGPT, Gemini, Perplexity, Microsoft Copilot
Author
Dfeelings

Limitations

  • AI answers change between runs, accounts, locations and model versions; results describe the dated runs only.
  • The prompt set represents chosen buyer questions, not all searches in the market.
  • Dfeelings is itself a GEO agency in these markets; the full prompt list and raw data will be published so the results can be checked independently.

How to cite

Dfeelings (in preparation). State of GEO in Jordan 2027. Dfeelings Research. https://dfeelings.com/en/research#state-of-geo-jordan-2027

Update history

  • — Research question and protocol published.

State of GEO in Saudi Arabia 2027

Protocol published, fieldwork not started

Research question
How do AI assistants answer Saudi buyers' questions about B2B, e-commerce and professional services, and which domains do they cite?
Sample design
Planned: about 150 buyer prompts across 10 categories, asked in Arabic and English on 5 engines, each run 3 times, with a Saudi location set where the engine allows it.
Markets
Saudi Arabia
Languages
Arabic, English
Engines
Google AI Overviews, ChatGPT, Gemini, Perplexity, Microsoft Copilot
Author
Dfeelings

Limitations

  • AI answers change between runs, accounts, locations and model versions; results describe the dated runs only.
  • The prompt set represents chosen buyer questions, not all searches in the market.
  • Dfeelings is itself a GEO agency in these markets; the full prompt list and raw data will be published so the results can be checked independently.

How to cite

Dfeelings (in preparation). State of GEO in Saudi Arabia 2027. Dfeelings Research. https://dfeelings.com/en/research#state-of-geo-saudi-arabia-2027

Update history

  • — Research question and protocol published.

Arabic vs English AI Search Visibility Study

Protocol published, fieldwork not started

Research question
When the same question is asked in Arabic and in English, how often do AI answers cite Arabic-language sources, and do they name the same businesses?
Sample design
Planned: about 100 paired prompts (each written natively in both languages, not machine-translated), on 4 engines, 3 runs each.
Markets
Saudi Arabia, Jordan
Languages
Arabic, English
Engines
Google AI Overviews, ChatGPT, Gemini, Perplexity
Author
Dfeelings

Limitations

  • AI answers change between runs, accounts, locations and model versions; results describe the dated runs only.
  • The prompt set represents chosen buyer questions, not all searches in the market.
  • Dfeelings is itself a GEO agency in these markets; the full prompt list and raw data will be published so the results can be checked independently.

How to cite

Dfeelings (in preparation). Arabic vs English AI Search Visibility Study. Dfeelings Research. https://dfeelings.com/en/research#arabic-ai-search-visibility-study

Update history

  • — Research question and protocol published.

ChatGPT Brand Visibility: Jordan and Saudi Arabia

Protocol published, fieldwork not started

Research question
For recommendation-style prompts, how consistently does ChatGPT name the same brands across repeated runs, and how often does it link to their websites?
Sample design
Planned: about 80 recommendation prompts per country, Arabic and English, each run 5 times to measure answer stability.
Markets
Saudi Arabia, Jordan
Languages
Arabic, English
Engines
ChatGPT
Author
Dfeelings

Limitations

  • AI answers change between runs, accounts, locations and model versions; results describe the dated runs only.
  • The prompt set represents chosen buyer questions, not all searches in the market.
  • Dfeelings is itself a GEO agency in these markets; the full prompt list and raw data will be published so the results can be checked independently.

How to cite

Dfeelings (in preparation). ChatGPT Brand Visibility: Jordan and Saudi Arabia. Dfeelings Research. https://dfeelings.com/en/research#chatgpt-brand-visibility-jordan-saudi-arabia

Update history

  • — Research question and protocol published.

Google AI Overviews in Saudi Arabia

Protocol published, fieldwork not started

Research question
For commercial and informational queries searched from Saudi Arabia, how often does an AI Overview appear, and which domains does it cite?
Sample design
Planned: about 300 queries (Arabic and English) checked from a Saudi location on 3 separate days, recording AI Overview presence and cited domains.
Markets
Saudi Arabia
Languages
Arabic, English
Engines
Google AI Overviews, Google Search
Author
Dfeelings

Limitations

  • AI answers change between runs, accounts, locations and model versions; results describe the dated runs only.
  • The prompt set represents chosen buyer questions, not all searches in the market.
  • Dfeelings is itself a GEO agency in these markets; the full prompt list and raw data will be published so the results can be checked independently.

How to cite

Dfeelings (in preparation). Google AI Overviews in Saudi Arabia. Dfeelings Research. https://dfeelings.com/en/research#google-ai-overviews-saudi-arabia-study

Update history

  • — Research question and protocol published.

AI Citation Benchmark: MENA

Protocol published, fieldwork not started

Research question
Which types of sources (company sites, directories, media, government, forums) do AI answers cite most for MENA business questions?
Sample design
Planned: cited URLs from the other studies classified by source type using a published coding scheme, with a second reviewer on a 10% sample.
Markets
MENA, Saudi Arabia, Jordan
Languages
Arabic, English
Engines
Google AI Overviews, ChatGPT, Gemini, Perplexity, Microsoft Copilot
Author
Dfeelings

Limitations

  • AI answers change between runs, accounts, locations and model versions; results describe the dated runs only.
  • The prompt set represents chosen buyer questions, not all searches in the market.
  • Dfeelings is itself a GEO agency in these markets; the full prompt list and raw data will be published so the results can be checked independently.

How to cite

Dfeelings (in preparation). AI Citation Benchmark: MENA. Dfeelings Research. https://dfeelings.com/en/research#ai-citation-benchmark-mena

Update history

  • — Research question and protocol published.

Dfeelings at a glance

The facts about Dfeelings in one place, stated the same way on every page.

Company
Dfeelings
What Dfeelings is
A Generative Engine Optimization (GEO) and SEO agency
Primary service
Generative Engine Optimization (GEO): visibility in Google and in AI-generated answers
Related services
SEO (the foundation), AI search optimization, answer engine optimization (AEO), entity SEO, technical SEO, structured data
Markets served
Saudi Arabia and Jordan
Languages
Arabic and English
Based in
Amman, Jordan, since 2013; Saudi Arabia is served remotely
AI platforms considered
Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity and Microsoft Copilot
GEO methodology
The Dfeelings GEO Framework: Discover, Entity, Technical, Answers, Authority, Citations, Measure
How success is measured
Dated tests of a fixed prompt set per engine, country and language, plus Google Search Console and GA4
Technical capabilities
Server-rendered websites, technical SEO audits, Arabic/English hreflang, connected JSON-LD, Core Web Vitals and CMS implementation

How these methods are used in Dfeelings GEO servicesThe AI visibility measurement method