Each answer below is written to stand on its own, followed by the detail behind it.
What does a GEO agency do?
A GEO agency improves how accurately a business is understood, described and cited when AI search systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity answer questions. In practice that means auditing entity consistency and technical SEO, rewriting priority pages to lead with the answer, adding structured data that matches the page, building credible external references and measuring AI visibility with dated prompt tests.
Dfeelings does this for businesses targeting Saudi Arabia and Jordan, in Arabic and English, through its GEO Framework of seven stages. Every engagement starts with a baseline, so the effect of each change can be compared rather than assumed.
How to choose a GEO agency
Does GEO replace SEO?
No. GEO does not replace SEO; it depends on it. AI search systems draw on pages they can crawl, index and trust, and Google AI Overviews appear inside Google Search itself. A site with crawl errors, missing canonical tags or thin pages is a weak source for AI answers too. GEO adds entity, answer and citation work on top of a sound SEO foundation.
That is why Dfeelings plans SEO and GEO together and reports their metrics separately: Search Console clicks and positions for SEO, mentions and citations in prompt tests for GEO.
SEO services: the foundation for GEO
What is AI search optimization?
AI search optimization is another name for Generative Engine Optimization (GEO): the work of making a business visible and accurately described in search answers generated by AI, such as Google AI Overviews, ChatGPT search, Gemini, Perplexity and Microsoft Copilot. It combines technical SEO, entity optimization, content that leads with the answer, structured data and AI visibility measurement.
Some people also say AI SEO or LLM optimization. The terms overlap; what matters is that the work is measured in the AI answers themselves, not only in traditional rankings.
How AI search engines choose sources
What is entity SEO?
Entity SEO is the practice of describing a business, its services, people and locations as clearly defined things (entities) with consistent names and facts across the website, structured data and external profiles. It helps search engines and AI systems connect every mention to the right business, which is a precondition for being described accurately in AI answers.
For bilingual businesses, entity SEO includes keeping the Arabic and English brand names, service names and addresses consistent, and linking official profiles with sameAs in structured data.
Entity SEO and GEO, explained
How can a company appear in ChatGPT answers?
A company improves its chances of appearing in ChatGPT answers by making its key pages crawlable by the search crawlers ChatGPT uses, stating plainly what it does and where, answering buyer questions directly, keeping its facts consistent across the web and earning mentions on credible sites that answers already cite. No one can guarantee that ChatGPT will mention a specific business.
Visibility should be checked with a fixed set of real buyer prompts, in Arabic and English, retested over time. Single screenshots are not evidence because answers vary between runs.
How to be visible in ChatGPT answers
How can a brand improve its visibility in AI search?
A brand improves its AI search visibility by removing the reasons an AI system would misunderstand or overlook it: fixing crawl and indexing problems, clarifying its entity, writing pages that lead with the answer and state specific facts, adding accurate structured data, building corroborating references on external sites and measuring results per engine, country and language with dated prompt tests.
These are the seven stages of the Dfeelings GEO Framework (Discover, Entity, Technical, Answers, Authority, Citations, Measure), applied in that order because each stage depends on the one before it.
Visibility in Google AI Overviews and Gemini
Does GEO work in Arabic?
Yes. GEO works in Arabic, but it has to be done in Arabic rather than translated. AI assistants answer Arabic questions from Arabic sources where they can, and Arabic users phrase prompts in Modern Standard Arabic, in dialect and with English terms such as "GEO" or "SEO". Arabic pages need native copy, consistent Arabic naming, correct right to left markup and their own measurement.
Dfeelings writes and measures Arabic and English separately for Saudi Arabia and Jordan, and pairs the two versions of each page with hreflang so the right language is matched to the question.
Arabic GEO: optimizing Arabic content for AI search
How do you measure GEO?
GEO is measured by testing a fixed, documented set of buyer prompts in each AI engine, country and language, and recording whether the brand is mentioned, whether its pages are cited, which other domains are cited and when the test ran. Retests use the same prompts. Google Search Console and GA4 show the search and referral side alongside it.
The useful metrics are brand mention rate, citation rate, recommendation rate and prompt share of voice against competitors. Because AI answers vary, results are reported as dated observations, not as positions anyone can promise.
How to measure AI visibility
How does structured data support GEO?
Structured data supports GEO by describing the organization, its services, pages, authors and their relationships in JSON-LD that machines can read, which links each fact to the right entity. It does not make a page appear in AI answers by itself, and it only helps when it matches the visible content. A connected graph with stable @id references is more useful than isolated blocks.
Dfeelings models Organization, WebSite, WebPage, Service, Person, Article and BreadcrumbList as one graph, with provider, author, publisher, about and areaServed relationships.
Structured data and schema for AI search
