What Is Structured Data (Schema Markup)?
Structured data (schema markup) is code you add to your website to help search engines understand exactly what your content means — not just what it says. Using the Schema.org vocabulary, you can tell Google that a page is a FAQ, a product, a local business, a review, a job posting, or an event. This unlocks rich results in search and makes your content eligible for AI citation.
How Schema Markup Unlocks Rich Results and AI Visibility
Google reads HTML but doesn't always understand context. Schema markup adds a layer of semantic meaning using standardized vocabulary. Example: without schema, Google reads "Open: Mon–Fri 9am–5pm" as text. With LocalBusiness schema, Google understands these are your opening hours and can display them in Knowledge Panels and map pack results.
Rich results schema types that directly impact visibility: FAQPage (expands your listing with Q&A in search results), LocalBusiness (powers map pack and Knowledge Panel data), Product + Review (shows star ratings and prices in search), Article (enables enhanced article appearance in Google Discover), HowTo (step-by-step display in search), Event (shows event dates and tickets directly in results).
Our Process
A proven methodology to deliver results tailored for your market.
Schema audit
Review all existing schema markup on your site, identify gaps, and validate that current implementations are error-free.
Schema strategy
Map which schema types apply to each page type: service pages, blog posts, FAQ, location pages, about page.
Implementation
Add JSON-LD schema blocks (the recommended format) to all applicable pages without modifying visible content.
Validation and monitoring
Test all new schema in Google's Rich Results Test; monitor Search Console Enhancements reports for errors.
Frequently Asked Questions
Everything you need to know about our services.
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