The 2023 count found 21,699 professional, scientific and technical services establishments in Maryland against 16,687 retail trade establishments. Expertise firms sell to careful buyers who read a website closely before contacting anyone, so specific capability pages, credible examples and plain answers to evaluation questions do more work than slogans.
Maryland had 142,967 employer establishments, and 84.1% of employer establishments in the state had fewer than 20 employees, which tells you who most competitors are. Small firms in technical fields often compete with much larger ones, and a website that states capabilities precisely, lists only qualifications the firm actually holds, and shows work it is allowed to share helps narrow that gap.
The estimated population was 6,265,347 residents in July 2025, up 1.4% from the 2020 base. Moderate growth puts the emphasis on standing out among existing competitors, and on making sure AI assistants describe your firm accurately when buyers ask them for options.