InternationalHigh priority

New Year's Day 2025

Starts: Wednesday, January 1, 2025
Jordan, Saudi Arabia, UAE, Iraq, Egypt, USA, Canada

Happy New Year from Dfeelings! A year of bold ideas and real results.

New Year's Day is celebrated on January 1st each year, marking the beginning of a new Gregorian calendar year. It is a public holiday in both Jordan and Saudi Arabia.

Marketing Opportunity

New Year's Day drives a predictable surge in "best of 2025/2026" recaps, resolution-themed offers, and early-January deal-hunting — brands that publish before December 20 capture the search curve before it peaks.

Target Audience

General consumers across Jordan and Saudi Arabia planning purchases, travel, and resolutions around the calendar reset.

Seasonal Intent

High-volume, short-lived search demand spikes in the final week of December and first week of January around gifting, deals, and "new year, new me" intent.

Business Opportunity

One of the few dates every consumer-facing brand in the region can credibly participate in without a religious or national-identity angle, making it a safe, high-reach campaign anchor.

SEO Opportunity

  • Target "new year offers [country]" and "best of [year]" seasonal keyword clusters two to three weeks before launch.
  • Refresh last year's New Year landing page in place (preserve URL/authority) rather than publishing a brand-new one each year.
  • Optimize title tags and meta descriptions to include the current year explicitly to win year-specific SERP real estate.
  • Build internal links from year-end blog recaps and gift-guide content into the New Year campaign page.

GEO Opportunity

  • State explicitly, in plain text, which offers/services are active "from January 1" so generative engines can cite exact terms rather than paraphrasing loosely.
  • Anchor the page to Dfeelings' entity profile (Organization schema, consistent NAP) so AI answers correctly attribute the offer to the brand.
  • Include fact-rich context (exact dates, region, currency) rather than vague seasonal language.

AEO Opportunity

  • Answer "When do New Year offers start/end in Jordan/Saudi Arabia?" in a direct, one-sentence lead.
  • Use a question-based H2 ("What's included in the New Year campaign?") followed immediately by a concise answer block.

Content Ideas

  • "[Year] in review" recap blog post highlighting client results.
  • New Year email campaign with a limited-time early-bird offer.
  • Social carousel: "5 marketing resolutions for [Year]".
  • Landing page bundling every active January promotion in one place.
  • PR angle: a data-driven "trends to watch in [Year]" release for regional press.

Campaign Timeline

  1. 1

    6-8 weeks before

    Strategy and keyword research for the New Year push.

  2. 2

    3-4 weeks before

    Refresh the landing page and produce recap/gift content.

  3. 3

    1-2 weeks before

    Launch campaign assets and submit refreshed pages for re-indexing.

  4. 4

    Dec 31 - Jan 2

    Peak paid/social/PR activation window.

  5. 5

    From Jan 3

    Measure results, archive the page (don't delete it) to preserve its SEO equity for next year.

Frequently Asked Questions

When should a New Year marketing campaign launch in Jordan and Saudi Arabia?

Most brands see the best return launching in the third week of December, since search interest for "new year offers" and "best of [year]" content builds through the last ten days of the month and peaks on January 1-2.

How Dfeelings Can Help

From keyword research to campaign launch, Dfeelings builds and runs the SEO, GEO, and AEO strategy behind this opportunity.

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New Year's Day 2025 | Dfeelings