DOOZ: Automotive Marketplace SEO & Performance Engineering
A verified account of organic search growth for the DOOZ automotive marketplace, reported separately from an independent controlled technical performance benchmark — two distinct evidence types, not blended into one claim.
The challenge
DOOZ, an automotive marketplace operating in Jordan, needed stronger organic search visibility alongside a controlled way to verify technical response quality under load — without exposing customer-sensitive endpoints or overstating either result as more than it is.
The solution
Dfeelings delivered SEO and technical SEO work aimed at organic search growth for the DOOZ automotive marketplace, and separately executed and documented a controlled load-test run. The two evidence types — search-visibility data and a load-test benchmark — are reported separately and are not combined into a single claim.
Scope & implementation highlights
SEO, technical SEO, and organic search growth work for the DOOZ automotive marketplace, plus a separate load-test execution, aggregate response classification, success-rate verification, limitations review, and a publication-safe technical summary.
Implementation process
Organic search growth is reflected in the Google Search Console comparison below. The load-test benchmark is a separate, independently scoped exercise with its own approved summary: virtual-user target and aggregate sample outcomes are confirmed; ramp-up profile, request mix, tool, test date, and environment identifier are not present in the approved evidence available to this repository and are not inferred.
Verified for publication
Results
Every number below is published with its result type, measurement period, source, and methodology.
Verified analytics/platform result
71.2K
Organic clicks
- Before
- 41.4K
- After
- 71.2K
- Percentage change
- +72.0%%
- Measurement period
- Last 3 months vs same 3-month period last year (Google Search Console)
- Source & methodology
- Google Search Console Performance report. Direct comparison between two consecutive windows in the Google Search Console Performance report.
Verified analytics/platform result
5.38M
Search impressions
- Before
- 2.45M
- After
- 5.38M
- Percentage change
- +119.6%%
- Measurement period
- Last 3 months vs same 3-month period last year (Google Search Console)
- Source & methodology
- Google Search Console Performance report. Direct comparison between two consecutive windows in the Google Search Console Performance report.
Verified analytics/platform result
7.3
Average position (lower is better; improved)
- Before
- 9.9
- After
- 7.3
- Measurement period
- Last 3 months vs same 3-month period last year (Google Search Console)
- Source & methodology
- Google Search Console Performance report. Direct comparison between two consecutive windows in the Google Search Console Performance report.
Verified analytics/platform result
1.3%
Average CTR (declined, reported for transparency)
- Before
- 1.7%
- After
- 1.3%
- Measurement period
- Last 3 months vs same 3-month period last year (Google Search Console)
- Source & methodology
- Google Search Console Performance report. Direct comparison between two consecutive windows in the Google Search Console Performance report.
Load-test technical benchmark
500virtual users
Virtual users
- Measurement period
- Single controlled load-test run; exact date not recorded in the approved summary available here
- Source & methodology
- Approved DOOZ load-test report summary. Virtual-user count confirmed by the approved report summary.
Load-test technical benchmark
6000samples
Total samples
- Measurement period
- Single controlled load-test run; exact date not recorded in the approved summary available here
- Source & methodology
- Approved DOOZ load-test report summary. Aggregate sample count confirmed by the approved report summary.
Load-test technical benchmark
5886responses
HTTP 200 responses
- Measurement period
- Single controlled load-test run; exact date not recorded in the approved summary available here
- Source & methodology
- Approved DOOZ load-test report summary. HTTP 200 response count in the approved summary.
Load-test technical benchmark
88responses
SocketTimeout
- Measurement period
- Single controlled load-test run; exact date not recorded in the approved summary available here
- Source & methodology
- Approved DOOZ load-test report summary. SocketTimeout response count in the approved summary.
Load-test technical benchmark
26responses
ConnectTimeout
- Measurement period
- Single controlled load-test run; exact date not recorded in the approved summary available here
- Source & methodology
- Approved DOOZ load-test report summary. ConnectTimeout response count in the approved summary.
Load-test technical benchmark
98.1%
HTTP 200 response rate
- Measurement period
- Single controlled load-test run; exact date not recorded in the approved summary available here
- Source & methodology
- Approved DOOZ load-test report summary. Calculated directly from approved counts: 5,886 ÷ 6,000 × 100, rounded to one decimal place.
Organic search (Google Search Console): Comparing the most recent 3 months to the same 3-month period last year, DOOZ recorded 71.2K organic clicks (up from 41.4K) and 5.38M search impressions (up from 2.45M) — a measurable increase in organic clicks and search visibility. Average position improved from 9.9 to 7.3 over the same comparison; average CTR moved from 1.7% to 1.3% and is reported as a verified snapshot, not an attributed improvement.
Controlled performance benchmark (separate evidence): In an independent controlled load-test run, DOOZ recorded a precisely calculated 98.1% HTTP 200 response rate. This is a single controlled load-test benchmark, not total production capacity, an SLA, or a guarantee that mobile-app and website APIs are identical.
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