How We Tripled Foot Traffic for a Multi-Location Jordanian Restaurant Chain
A 12-location restaurant chain in Amman was invisible on Google Maps despite strong brand recognition. After optimizing their Google Business Profiles in 90 days, we saw a 3x increase in in-store visits driven by Google.
Client Details
Confidential – Jordanian Food & Beverage Group
🌍 JO
Tech Stack
The Challenge
12-location Amman restaurant group had strong word-of-mouth but zero Google Maps presence: 4 unclaimed profiles, 38% completeness, no photos on 6 locations, 17 duplicate listings, 0% review response rate.
Our Solution
90-day Google Presence Recovery: (1) Claimed all 12 profiles, removed 17 duplicates, standardized NAP across all directories. (2) Wrote bilingual descriptions, photographed each location, added full menus and attributes. (3) Trained managers on review collection via WhatsApp, implemented response templates and monitoring.
The Results
6-month results vs. baseline:
- Google Maps direction clicks: +218%
- Google Maps calls: +189%
- In-store visits from Google: +3x
- Average star rating: 3.4 → 4.2
- Total reviews: 142 → 894
- Review response rate: 0% → 100% within 48h