Jordanian FinTech Startup Raises Series A After Brand Identity Overhaul
A Jordanian FinTech company had a technically solid product but a brand that failed to communicate trust or ambition to investors. We rebuilt their identity from scratch. They closed their Series A within 8 months of relaunch.
Client Details
Confidential – Jordanian FinTech Company
🌍 JO
Tech Stack
The Challenge
Strong product, weak brand: a $25 Fiverr logo, no guidelines, a free-template website with placeholder copy still showing, inconsistent colors everywhere, and an Arabic name that was phonetically transliterated rather than designed. Three VCs said the presentation didn't inspire confidence — despite strong product metrics.
Our Solution
10-week Brand Foundation Sprint: (1) Brand strategy via stakeholder workshops (positioning, values, personality). (2) New logo and complete design system (colors, typography, iconography). (3) Arabic logotype designed from scratch — not transliterated. (4) New website, pitch deck template, LinkedIn page, social media templates.
The Results
Results:
- Series A: closed within 8 months of relaunch
- Investor feedback shifted to "team and brand inspire confidence"
- Bounce rate: 78% → 41%
- Organic traffic: +95% in 6 months
- LinkedIn followers: 240 → 3,800 in 6 months
- 3 senior candidates who declined interviews re-engaged post-relaunch